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DIVE Into Commercialization Course
This engaging coaching and training program is based on lessons learnt from multiple global launches. It is 30 years of professional experience and knowledge distilled into 15 interactive sessions. It can be delivered as live sessions in your company location or over Zoom.
Why are companies losing massive amounts of money on unsuccessful launches? The most common reasons include:
- Product profile vaguely defined
- Insufficient customer insights
- Poor fit with current business model
- Underestimated competition
- Poor value proposition and messaging
- No market development prior to launch
- Unprepared organization
- Insufficient investment versus the aspirations
This course will focus on:
- How to create a world-leading brand
- How to avoid losing massive amounts of time and money when you develop and launch your product or service
- Reviewing case studies and performing deep dives into high-impact brands in the life science industry
The course follows the proprietary DIVE Commercialization De-Risking Framework and covers four aspects of a successful launch:
Discovery
A deep understanding of the market, stakeholders, and competitors. Typically, it includes defining and quantifying the unmet need, market definition and size, market forces assessment, competitive and stakeholder analyses.
Innovation
A unique, differentiated, value-adding solution that addresses the unmet need. It starts with desired product positioning and related target product profile (or minimum viable product in case of a software), and then proceeds to the product development stage, with the right evidence generation strategy, regulatory strategy and IP strategy.
Value
Creating market value of your new product or service and turning it into a successful brand. In other words, this is your global marketing strategy, including segmentation and targeting, customer personas, value propositions and messages, pricing, and market access strategy.
Execution
Execution has two aspects:
Internal – focused on scaling up the company and building capabilities (resources and training).
External – go-to-market strategies (cross-functional tactical plans, including omni-channel communication and metrics).
Discovery
A deep understanding of the market, stakeholders, and competitors. Typically, it includes defining and quantifying the unmet need, market definition and size, market forces assessment, competitive and stakeholder analyses.
Innovation
A unique, differentiated, value-adding solution that addresses the unmet need. It starts with desired product positioning and related target product profile (or minimum viable product in case of a software), and then proceeds to the product development stage, with the right evidence generation strategy, regulatory strategy and IP strategy.
Value
Creating market value of your new product or service and turning it into a successful brand. In other words, this is your global marketing strategy, including segmentation and targeting, customer personas, value propositions and messages, pricing, and market access strategy.
Execution
Execution has two aspects:
Internal – focused on scaling up the company and building capabilities (resources and training).
External – go-to-market strategies (cross-functional tactical plans, including omni-channel communication and metrics).
Online Learning Courses
Course Details
Mastering Ideation in the Digital Age: Diverse Thinking and Inclusive Practices
The course is designed for executives who manage the innovation or strategic planning process and ideation campaigns. No prerequisite knowledge is required.
Register at the Innovation 360 Group training library to access this and a growing number of courses on innovation
Description
Despite increased efforts to improve diversity, inclusiveness lags behind in most companies. This situation creates barriers to generating diverse ideas and is stalling innovation. It has been proven repeatedly that diverse teams make better decisions and contribute to developing more successful commercial launches.
The lack of time, knowledge, or tools prevents innovation leaders from improving ideas by making the process more inclusive. A hybrid and remote work environment makes inviting all team members to brainstorming sessions and hackathons difficult.
Finally, language, cultural norms, or hierarchy may prevent some team members from expressing their ideas openly. This course equips you to inclusively crowdsource ideas in the digital age of hybrid work and turn them into potent business advancement and growth.
You will learn from real-world cases and innovation science, ensuring a holistic understanding of ideation’s importance and methodologies. Beyond theory, you will explore practical strategies for optimizing brainstorming in diverse settings and navigating digital ideation platforms. You can bridge vast networks of thoughts and ideas for transformative business innovation with the right tools and knowledge.
Audience
The course is designed for executives who manage the innovation or strategic planning process and ideation campaigns. No prerequisite knowledge is required.
Learning Objectives
By the end of this course, participants will be adept at harnessing the power of diversity and inclusion in today’s digital era, vital for driving innovation. Learners will delve deep into the multifaceted advantages of a diverse workforce, confronting barriers to inclusion and the methodologies to overcome them. Through real-world case studies, scientific insights, and learning how to use digital platforms such as Ideation360, participants will be empowered with the skills to initiate, manage, and refine ideation processes in their organizations. They will be equipped to engage internal and external stakeholders, analyze ideation outcomes strategically, and foster a culture that perpetually encourages diverse and inclusive thinking.
